How Don Ressler Runs JustFab And Fabletics

Don Ressler is one of the most prominent individuals in the world of e-commerce in the United States. For over two decades of experience founding and selling companies in the United States, Don Ressler has worked to become part of the solution to many people when it comes to doing business with the use of technology. Don Ressler is a serial entrepreneur behind a series of startups in the beauty industry as well as fashion. Don Ressler founded his first startup by the name FitnessHaven that was later on sold to Intermix Media Company in 2001. After that major sale, Don Ressler teamed up with the 19-year-old Adam Goldenberg to form a powerful force in the world of e-commerce.

 

When the two started working together to watch the industry’s business development grow, they worked to develop a new system of operation that activates better business. They also agreed to start a new system of business using technology as they watched their company grow to ashes after purchase by the media conglomerate. Because they were frustrated by the way they were treated out there, they embarked on a new way of doing business as they explored new opportunities in this field.

 

While they knew they had the necessary skills to excel on their startups, they decided to found and create an autonomous business that oversaw selling using the online platform. They also gathered their former employees who fled the company after it was sold to the media conglomerate. This action led to the establishment of a new regime that oversaw major business development capabilities. The new e-commerce they developed generated hundreds of millions as a result of their unique business proportions. This is after the idea they developed was enacted into a strong business capability.

 

The first business Don Ressler and Adam Ressler built was the DERMSTORE. This was a business that sold their products using an online platform to foster marketing capabilities. The company grew to become one of the best online skin care and cosmetic firm for the people of the United States. After Two years, Don Ressler and Adam Goldenberg launched the SENSA Company that was after helping people lose weight. While Intelligent Beauty did not yield the needed results in business, it is noted that both DERMSTORE and SENSA were extremely profitable for the two entrepreneurs. They also went on to accept $50 million from the Technology Crossover Ventures Company that assisted them to commence the TechStyle Company.

Leave a Reply