Don Ressler on Fabletics Innovative New Direction

Don Ressler is credited with much of the development and continuing success of the Fabletic’s brand of innovative women’s active-wear. Back in 2010, the options for this kind of clothing were extremely limited, overpriced, not comfortable and definitely not fashionable. Don Ressler teamed up with Adam Goldenberg to create a line of affordable, high-quality and fabulously comfortable active-wear clothing that women will find fashionable enough to be seen in public. With this vision, Fabletic was birthed, and today the company has cornered the market with profits gained beyond the founders’ wildest expectations. The main premise of Fabletic’s business model is to provide the best high-quality athleisure fashions that women really want with reasonable price tags.

 

Much of this company’s ongoing success is their novel marketing strategies that provide women with completely personalized and personable shopping experiences. Their popular actual stores and online shopping site both utilize their customer wants to drive what is put into their stocks. This concept is far different than most clothing retailers that depend mostly on current fashion trends. A women can take a brief LifeStyle Quiz that then gives them customized fashion selection recommendations to enable women the pleasure of finding Fabletic styles most suited to their size, preference and lifestyle needs.

 

Fabletics continues to lead the way in this market niche. Women love the price and the looks of these superior clothing choices. These selections are meticulously constructed to withstand even highly-vigorous forms of physical activity. The clothing keeps its shape and looks spectacular. These fashions are so comfy, ladies are often seen lounging and out and about wearing these classy designs. Gone are the days of being seen in baggy work-out gear that has no sense of style. Women that shop Fabletics get the benefit of Don Ressler’s concept of fashionable athleisure outfits that move and still flatter the wearer.

 

In a recent article, Don Ressler unveiled Fabletic’s new direction. Since plus-size women still want to be active, Fabletics is launching a new line of always fashionable plus-size athletic wear. This collection will feature the same great qualities that Fabletics customers have come to expect. Don knows that plus-size women often encounter difficulty finding active wear pieces that fit and still look fantastic. These women are tired of sack-like garments that are unflattering to their curvy figures. This is just one more reason why Fabletics is in-demand. Don Ressler envisions plenty of sales. http://perezhilton.com/tag/don_ressler/#.Wbw5M9FryM8

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