When active wear exploded in 2010, most women were torn between affordability or quality? It was almost impossible to find reasonably priced fashion wear. There had long been a gap in women’s activewear. Unlike fashion for men, women’s choices were limited at best. That’s when Don Ressler and Adam Goldberg became interested in the new trend. After talking to women of all ages, they decided to create Fabletics– a different type of activewear company.
What makes Fabletics unique? Don and Adam decided that instead of following current designs, they would make clothes that women actually wanted. Research told them that most women felt that affordable activewear was cheap and ill-fitting. But the nice, quality wear was out of the average woman’s price range.
Don Ressler changed the face of activewear branding when he partnered with Kate Hudson. Most of the already existing companies did not have a fan base or following but Fabletics changed that. Kate Hudson is approachable and appealing. She speaks to the concerns and the needs of the average woman and she has developed a relationship with the customers of Fabletics.
Ressler also faced another challenge. How could clothes be made well but kept at a reasonable price point? This is not as easy to accomplish as it sounds but Ressler persisted and with his team, found the way to create the type of clothes women want to wear. With his previous fashion experience, Don Ressler was the right man for the job and he took it on with enthusiasm.
Fabletics blend of online selling and establishing VIP memberships has helped it surge to the top of the fashion industry. Ressler has remained firm in his commitment to providing quality at an affordable price. His format for the company has become a help to busy women everywhere, who can’t find the time to visit a brick and mortar store. Online shopping provides a wide variety of size and style at your fingertips.
Don Ressler has not rested on his success. In 2017, the Fabletics company announced expansions. They are now interested in reaching the plus-sized market and providing quality active wear for these women. Ressler says this company is dedicated to making a difference in women’s lives, ensuring they are uplifted as they struggle to become active in their busy lives. His commitment to excellence has ensured that Fabletics is here to stay. https://www.tvguide.com/celebrities/don-ressler/credits/509223/