An old saying likens the loss of one’s reputation to a feather being caught by a gust of wind. Irretrievable by its holder, its damage is brought to the attention of more and more people. In pre-digital days, those caught up in reputation damaging scandal were advised to hope that the damage caused would fade with time. But in these digital days scandals can live for decades, brought back to public notice with the click of a mouse. If you’re one of those individuals whose bad decisions have found a home in a database, then you’re one of those individuals who needs a reputation management company.
A good case in point is the Ashley Madison scandal. By now, even disinterested parties have heard of the online “dating site” for adulterers that was hacked into in August, exposing the personal information of those who used it. In recent weeks, some of the site users have been individually blackmailed by extorters who threaten exposure if they’re not paid in the electronic currency known as “bitcoin”. While it’s hard to feel sorry for these Ashley Madison members, such exposure would adversely affect the lives of many innocent family members and friends. Fortunately, Status Labs has come to the rescue.
The New York City based reputation management company has set up a free hotline to assist victims of the latest Ashley Madison drama, by providing advice on how to deal with internet extortionists. Status Labs founder Darius Finch has stated that the best way any online user can guard against this type of abuse is by keeping private information as private as possible, paying particular attention to social media settings. He also cautions against automatically giving into demands for bitcoin or other types of payment. These latest Ashley Madison hackers are believed to be foreign individuals who generally don’t follow through on threats. Following Status Labs’ advice, many Ashley Madison users have said, has kept a bad situation from getting much worse.
And Status Labs has used its skill both in public relations and electronic knowledge to aid many other clients, ranging from private individuals to corporations. Founded in 2013, in addition to specializing in reputation and crisis management, the company uses successful public relations campaigns to help companies grow sales through digital and social media marketing. Considered the industry’s international leader, Status Labs now has offices in 35 countries, with headquarters in New York City, Austin, Texas, and São Paulo, Brazil.