Fabletics is one of those brands that have helped propagate the culture of leading an active and healthy lifestyle. The unique and designer athleisure products and gear offered by the company is second to none and is high-quality yet affordable, unlike many other popular brands out there. It is what has helped the company to give its biggest of competitors like Amazon a tough run to continue to hold its dominating position in the athleisure business. Fabletics has consistently been achieving new heights of success since its inception in 2013, and there are many reasons why the company has become a familiar name in the fitness world in such a short span.
One of the key reasons is that the management and leadership of Fabletics played their marketing and business strategy well. The company is co-owned by Don Ressler, Adam Goldenberg, and Kate Hudson. The association of Kate Hudson with the brand has helped the firm tremendously in attracting her huge fan base across the globe. One of the reasons why Kate Hudson is successful in propagating the message of leading an active and healthy lifestyle by being the brand ambassador of Fabletics is because of her fitness levels and incredible physique at her age.
She said that part of the success of Fabletics could be attributed to the fact that there are not many brands out there that provide athleisure products at an affordable price. Kate Hudson said that she was shocked that some of the brands were selling Yoga pants for two to three hundred dollars. Kate Hudson stated that it is not possible for everyone to afford such high amounts, and this is the void that Fabletics aim to fill with its high-quality yet affordable products. The customers also get a chance to get further discounts through the VIP membership, which allows the customers to buy three products from the company every month at a discounted price.
Moreover, Fabletics would send the member a mail with the personalized collection of items they can choose from. The items would be matched with the customers as per their taste, preference and color choices preferred. Fabletics also implemented the reverse showroom technique successfully and had 18 stores across the nation, which is also a contributing factor to the company’s success. For women considering becoming the VIP members of Fabletics, taking the Lifestyle Quiz at the business’s site is highly recommended. It gives you an idea of how the company offers a personalized shopping experience to its customers.