Fabletics is one of those brands that have helped propagate the culture of leading an active and healthy lifestyle. The unique and designer athleisure products and gear offered by the company is second to none and is high-quality yet affordable, unlike many other popular brands out there. It is what has helped the company to give its biggest of competitors like Amazon a tough run to continue to hold its dominating position in the athleisure business. Fabletics has consistently been achieving new heights of success since its inception in 2013, and there are many reasons why the company has become a familiar name in the fitness world in such a short span.
One of the key reasons is that the management and leadership of Fabletics played their marketing and business strategy well. The company is co-owned by Don Ressler, Adam Goldenberg, and Kate Hudson. The association of Kate Hudson with the brand has helped the firm tremendously in attracting her huge fan base across the globe. One of the reasons why Kate Hudson is successful in propagating the message of leading an active and healthy lifestyle by being the brand ambassador of Fabletics is because of her fitness levels and incredible physique at her age.
She said that part of the success of Fabletics could be attributed to the fact that there are not many brands out there that provide athleisure products at an affordable price. Kate Hudson said that she was shocked that some of the brands were selling Yoga pants for two to three hundred dollars. Kate Hudson stated that it is not possible for everyone to afford such high amounts, and this is the void that Fabletics aim to fill with its high-quality yet affordable products. The customers also get a chance to get further discounts through the VIP membership, which allows the customers to buy three products from the company every month at a discounted price.
Moreover, Fabletics would send the member a mail with the personalized collection of items they can choose from. The items would be matched with the customers as per their taste, preference and color choices preferred. Fabletics also implemented the reverse showroom technique successfully and had 18 stores across the nation, which is also a contributing factor to the company’s success. For women considering becoming the VIP members of Fabletics, taking the Lifestyle Quiz at the business’s site is highly recommended. It gives you an idea of how the company offers a personalized shopping experience to its customers.
Fabletic is a brand that has been making the rounds of the fashion world for quite a while now. Founded in 2013 by Kate Hudson, Fabletics is a brand that has received a lot of light for causing quite a stir in the activewear and sportswear department. Since opening its doors for business, Fabletics has redefined what it means to stay up to date with the latest fashion trends. The company has managed to leave all their competitors behind and stand at the top as a business that has revolutionized the sports and activewear industry,
Fabletics is aimed at people like you and me who aren’t professionally into sports but need a good set of active wear for their gymming or yoga needs. The brand makes sure that the customers always get exactly what they want and are more than satisfied with the product that the company is selling. The brands focus extremely strongly on the notion of appealing to their customers and offering them the best customer service that money can buy. Fabletics counts on their clients to keep coming back to them and purchasing from them, rather than just having a one-time purchase. This is one of the main reasons the company is so bent on establishing the best customer relations with their clients.
The reason why the brand needs its customers to keep coming back, again and again, is owing to the business model that the brand works on. The brand isn’t like any other brand that offers you their clothes which can satisfy you after a one time purchase. In fact, Fabletics works on a system of a membership plan. According to this, customers can select the frequency the want to receive the clothing at. When a client enters the Fabletics site for the very first time, they are prompted to fill out a few questions so the brand can better gauge your needs and accordingly tell you what kind of activewear is best for you. By doing this, the brand aims to offer a more personalized experience as well as product choice to the customers. These efforts are made by the company with the view of instilling a sense of goodwill among his clients to keep them coming back.
By opting for the membership plans, customers can receive as few as one set to as much as seven sets of activewear per month depending on the plan they have chosen. Customers then have the clothing delivered right to their doorsteps. Fabletics has managed to give women all over America access to super trendy and comfortable active wear without having to make much effort. This especially fits well with the kind of customer base that the brand is targeting, who don’t have too much time on their hands to go shopping for new sports and gym wear every month.
Fabletics has managed to surpass big names in the fashion world and emerge as a prominent contender in the world of sports and leisure wear. Currently, the company is worth over $250 Million and is planning to expand further in the years to come.
Supermodel Naomi Campbell’s exotic beauty crosses diverse ethnicities and nationalities. Of Chinese-Jamaican ancestry, in the above photo, according to author/publicist/production director Ben Rogundade, describes her unique look as ‘transracial’ in his book ‘Black Beauty’.
Having established herself as in the “Top Three Recognized Supermodels” of all time, her face flew onto front covers in the fashion industry during 1985-1995 internationally. Born in England in 1970, she rose to fame as a runway model, published in various well-read magazines, and she also pursued movies and music projects. She appears in several music videos and co-authored a novel about six supermodels’ lives, ‘Swan’. Campbell also appeared in an issue of ‘Playboy’ and in Madonna’s book, ‘Sex’. She also unveiled several fragrances graced with her name.
What stands out so brightly about this statuesque, articulate and educated woman is that as a model, she became the first black woman ever to grace the cover of ‘Time’ and the British and French editions of ‘Vogue’. She has worked with Nelson Mandela to help African children live a better life since 1997. Her activist pursuits are too numerous to list; acting spokesperson for humanitarian concerns and issues from feminism to racial nondiscrimination are not ordinary causes to undertake by a supermodel.
Never having married, she has been involved in such high-profile love interests as Robert De Niro, Usher and Mike Tyson. Currently, she plays the television role on ‘Empire’s’ Camilla, the lover of Lucious’s son Hakeem. The show began its second season with creator Lee Daniels. Campbell currently resides in London with her two dogs, a Malkie and a Bulldog.