In 2015, Bruce Levenson completed the sale of Atlanta Hawks NBA franchise to the billionaire technology executive Tony Ressler for a Forbes estimated $850 million; the success and major profit obtained by the founder of UCG by the sale Hawks sale is not the major subject Levenson wishes to be known for, instead he has been working towards creating a lasting legacy at the University of Maryland. Levenson remains a major figure in his home areas of Washington D.C. and in the state of Maryland where his “Do Good Institute” is located at the University of Maryland.
The “Do God Institute” was the brainchild of Bruce Levenson and wife Karen who have been working throughout the life of the school to raise the $75 million needed to establish the institute on the campus of the college. Among the impressive aspects of the establishment of the “Do Good Institute” has been the fast growth of the school that began offering a single course named “Philanthropy 101” that allowed students to provide $10,000 of funding to good causes of their choice; this initial success has continued with a major now offered in philanthropy and not for profit leadership. See, https://www.benzinga.com/news/17/03/9165680/university-of-marylands-non-profit-initiative-is-changing-higher-education.
Bruce Levenson is probably best known to those outside the business world as the former owner of the Atlanta Hawks where he played a major role in pushing forward the cause of philanthropy within the NBA. Among the causes Levenson backed during his time at the Hawks was the U.S. Holocaust Museum that Bruce not only provided funding for, but also included a trip to the site taken by Levenson and members of the playing and administrative staff of the franchise; once again Bruce Levenson realized the Hawks players could play an integral role in making sure people of all ages were reminded of the issue of the Holocaust and discrimination in all its forms.