Don Ressler and Adam Goldenberg are credited for creating some of the fast-forward and disruptive fashion brands. Their outfits have delivered some of the best quality and on-trend apparels to a lot of fashion consumers in the United States. Adam Goldenberg and Don Ressler not only rely on quality garments to push their growth, but the duo has also invested heavily in customer experience to ensure that customer retention and loyalty is maintained at a significant high. Adam and Don boast of several fashion businesses that are under their names. They include JustFab which has grown into a unicorn, Fabletics, and Techstyle.
So how has the duo managed to crack it in an Amazon-dominated industry? Speaking to BusinessInsider, Adam Goldenberg who is a Co-CEO with Don Ressler in their enterprises opines that their business relies on big data and personalization of products to ensure growth. JustFab a fashion brand that has acquired the Unicorn status is a classic case of Silicon Valley meets Fashion Avenue. Since its inception, JustFab has kept a sharp growth curve to achieve its present day unicorn status.
Adam Goldenberg and Don Ressler have always had a nerve for entrepreneurship from an early age. From a young age, Adam knew that his future lay in business. At age 13, he began an online bulletin board that later grew into a gaming website called Gamer’s Alliance. Adam’s business partner Don Ressler who also doubles as a co-CEO at Techstyle Group Inc. has an equally impressive history in the business world. He has founded companies that have turned into successful brands. Don Ressler has made a lot of fortune from his brainchild FitnessHeaven.com, MySpace, among other reputable brands of his.
Achieving customer-centric products and building on customer experience are some of the basic building blocks to the success of Techstyle Group Inc. Fabletics, one of the names under the duo’s Techstyle Group, has revolutionized how women access quality and on-trend active-wear. Techniques such as reverse showrooming that enable the company to obtain individual customer specifications have gone a long way in ensuring that Fabletics in a personalized-apparel brand. Initially, plus size women would find it hard to get something that would fit them well. Fabletics has succeeded in curing this problem.
Adam Goldenberg and Don Ressler have a history in the marketing industry. Their innate marketing skills have enabled them to grow their businesses into successful enterprises. Adam Goldenberg and Don Ressler’s background is the reason why Techstyle Group employs innovative marketing strategies to push its products.